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About

Built in San Antonio

Primal Workshop & Apparel is Greg Torres's shop for custom hardwood pieces, shirts and hats, and challenge coins.

Why Primal exists

Primal started the way a lot of good shops do: one piece for someone who earned it, then a friend asking for another. Word traveled through units and associations, and orders started arriving through Facebook and Instagram messages.

The name grew with the work. What began as a wood shop added shirts and hats, then custom challenge coins, and became Primal Workshop & Apparel.

The standard never changed. Greg builds in walnut, hard maple and curly maple because, in his words, it's his product, his name and his business. Nothing leaves the shop that he wouldn't hang on his own wall.

How we work

  • You see a typical price range before you send a request
  • Greg sends an exact quote with your lead time in writing
  • Design work starts after the design fee, so every design gets full attention
  • You approve photos of the finished piece before the final balance
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Chief's anchor shadow box: Fouled anchor and globe carved in relief, framed in walnut over birch.